Communications

LevelUndergraduate

DegreeB.A.

CollegeLiberal Arts and Social Sciences

Location

Bachelor of Arts in Communications

The way we consume and convey information shapes the way we experience the world. Communication professions have become one the most important roles for any organization, no matter the industry or sector.

With a Bachelor of Arts degree in the field of communications, you can find the right career that works for you. You can study to be a journalist, TV/radio news producer or reporter, concert producer, public relations specialist, human resources specialist and more at Alabama State University.

Why Pursue a
Communications Degree at Alabama State University?

One of a kind:

Alabama State is the only HBCU in the South to specialize in the recording industry. We also feature a state-of-the-art, high-definition television studio.
Follow your passion:

Choose from five different areas of study for your communications degree: Print Journalism, Public Relations, Radio and Television, Communication Studies and Recording Industry.
Opportunities within reach:

We are located in the capital of Alabama, which means you’ll have opportunities to intern at local television and radio stations, newspapers and public relations firms.

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Explore Communications Degree Courses at ASU

While pursuing your bachelor’s degree in communications at Alabama State University, you’ll learn to understand different models and theories of communication, how to effectively communicate, how to use technology to convey messages and how to inspire action.

Introduction to Human Communication:

In this course, you will learn to understand communication as a dynamic and complex system of interactions. You’ll focus on applying communication theories in everyday situations.

Interpersonal Communication:

This course is about the dynamics of face-to-face communication. Your work will focus on concepts such as interpersonal attraction, self-concept formation, nonverbal communication, relationship development and maintenance, responsive language and listening, conflict management and resolution and conversational analysis.

Strategic Social Media:

You and your fellow students will learn how to develop and implement organizational social media campaigns for today’s workplace. Points of focus include strategy and strategic thinking, user personal development, content design and social media measurement.

Mass Media and Society:

After this course, you will know more about the role mass media plays in society and its responsibilities. This includes the institutional functions and effects in the social, political, economic and cultural spheres affecting mass communication processes.

Talent Agency and Concert Promotion:

Go in-depth into the theoretical and practical aspects of presenting contemporary arts and entertainment performances. Areas you will cover include talent acquisition, contracts and riders, production, venues, budgeting, ticket services and promotion.

Journalism & Creative Media Curriculum Communication Studies Curriculum Public Relations Curriculum Recording Industry Curriculum Radio/Television Curriculum

Places Alumni Work

What Can You Do With a Communications Degree?

You can find our alumni at radio and television networks throughout the country. You may also choose to continue your studies in graduate school, like many of our students, who have gone on to the University of Alabama, Auburn University, George Mason University, University of Florida, Florida State University and Howard University, among others.

Employers rave that our students who graduate with a bachelor’s degree in communications from Alabama State University have the technical, communication, and soft skills to succeed in the professional world. Areas where they have excelled include small group communication, their ability to communicate well with different ethnicities, journalism and public relations.

Why Study a Degree in Communications?

At Alabama State University, our bachelor’s degree in communication program is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools Commission on Colleges. You’ll learn from faculty who are industry-driven and see its potential. You’ll have access to state-of-the-art radio and television labs and you’ll be surrounded by the city of Montgomery’s media landscape, including local television and radio stations, newspapers and public relations firms.

Career advising that caters to you. Our professors remain active and connected in their industries, and they’ll work hard to help you land your dream job.
Real-world experience. We require our students to complete a practicum and an internship before completing their communications degree. Our university radio station and our partnerships with newspapers, public relations firms, TV and radio stations, marketing agencies and magazines will give you options to learn professional skills, no matter which track you pursue.
State-of-the-art facilities. Our radio and television studios are comparable to the facilities you’ll see in the professional industry.

Program Callouts

5

The number of concentrations you can choose from when pursuing a communications degree at ASU

15

Years of experience in the radio and television industry our faculty have

4

Number of years most students take to complete their degree in communications

22

Alabama State University’s ranking among HBCUs by the U.S. News & World Report

What Our Communication Program Alumni Say

“Quote.”

Stinger S.
’21, Program

Related Programs and Additional Resources

ASU’s radio station, WVAS-FM ↗

The Hornet Tribune ↗

Ida B. Wells Lecture Series ↗

Criminal Justice & Social Sciences ↗

History & Political Science ↗

Language and Literatures ↗

Business Administration ↗

Health and Physical Education & Recreation ↗

Teacher Certification ↗

Elementary Education ↗

Rehabilitation Studies ↗

Occupational Therapy ↗

Theatre Arts ↗

Interdisciplinary Studies ↗

Connect with ASU

Department of Communications

Still have questions if a communications degree from Alabama State is for you? Let us know! We’re happy to answer any questions you may have about the program.

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