Percy J. Vaughn College of Business

Dr. Percy J. Vaughn, Jr., a native of New Orleans, Louisiana, is a retired scholar, mentor and educator who is the founding Dean of Alabama State University's College of Business Administration (COBA), where he also served as a professor of marketing from 1975-2010.


Dr. Percy J. Vaughn, Jr.

Recruited in 1975 by President Levi Watkins, Dr. Vaughn was charged with developing a quality curriculum, recruiting academically qualified faculty and helping to establish a world-class business school. He was notably successful at all levels, infusing the concepts of student preparation, globalization and entrepreneurship into every aspect of COBA's vision and development. Dr. Vaughn's accomplishments during his 35-year tenure are legendary.

Known for his "iron will" and visionary leadership. Dr. Vaughn often quoted Micah 6:8 as his guiding principle:

"To do justice, love mercy and to walk humbly with your God."