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B.S in Marketing Curriculum

(Leading to a Bachelor of Science Degree)

Students must complete a six (6) semester hour sequence either in literature or history.

Core Curriculum (42 Hours)

Marketing Majors must choose core curriculum courses as follows:

Orientation (1 Hour)
ORI 100 Freshmen Orientation (1)

English Composition (6 Hours)
ENG 131 English Composition (3)
ENG 132 English Composition (3)
Or
ENG 140 English Composition (Honors) (3)
ENG 141 English Composition (Honors) (3)

Humanities and Fine Arts (12 Hours)
HUM 103 The Humanities through the African-American Experience (3)
ENG 209 Introduction to Literature(3)

Choose one of the following: (3 Hours)
ART131 Art Appreciation (3)
MUS 121 Music Appreciation (3)
THE 111 Introduction to Theater Arts (3)

Choose one of the following: (3 Hours)
ENG 210 Introduction to Literature (3)
HUM 101 Interdisciplinary Humanities (3)
HUM 102 Interdisciplinary Humanities (3)
SPE 200 Voice and Diction (3)
SPE 205 Public Speaking (3)
PHL201 Logical Reasoning (3)

Natural Sciences and Mathematics (11 Hours)
PSC 231 Physical Science Survey (4)
PSC 232 Physical Science Survey (4)
MAT137 Precalculus Algebra (3)

History, Social and Behavioral Sciences (12 Hours)
ECO 251 Principles of Economics I (3)
ECO 252 Principles of Economics II (3)
HIS 131 World History (3)

Choose one of the following: (3 Hours)
HIS 132 World History (3)
PSY251 General Psychology (3)
SOC 110 Introduction to Sociology (3)
ANT113 Societies Around the World (3)
GEO 206 World Geography (3)
POS 207 American Government (3)

Preprofessional, Major and Elective Courses (19 Hours)
ECO 201 Mathematics for Business and Economics (3)
ECO 202 Business Statistics I (3)
CIS 205 Introduction to Computer Information Systems (3)
ACT214 Principles of Financial Accounting (3)
ACT215 Principles of Managerial Accounting (3)
ECO 331 Business Statistics II and Decision Theory (3)
PED 114 Beginning Golf (1)
Or
PED 122 Beginning Tennis (1)

Required Support Courses (36 Hours)
CIS 206 Business Programming Languages (3)
FLF 141 French I (3)
Or
FLS 161 Spanish I (3)
FIN 321 Essentials of Managerial Finance (3)
MKT321 Elements of Marketing and Direct Marketing (3)
MGT204 Business Communications (3)
MGT255 Business Law/Legal Environments for Administration I (3)
MGT304 Advanced Business Communications (3)
MGT321 Principles of Management (3)
CIS 329 Business Process Integration using SAP (3)
MGT400 Entrepreneurship and Small Business Management (3)
MGT422 Production Management (3)
MGT462 Business Policies (3)

Required Major Courses (24 Hours)
Courses Required (15 hours)
MKT333 Consumer Behavior (3)
MKT335 Creating Direct Marketing Response, Advertising and Promotion (3)
MKT339 Principles of Transportation and Logistics (3)
MKT434 Marketing Research (3)
MKT435 Marketing Strategy (3)

Choose three courses from the following: (9 hours)
ACT411 Cost Accounting (3)
CIS 302 Internet Programming (3)
CIS 415 Management Information Systems (3)
MGT220 Systems Approach to Business (3)
MGT324 Fundamentals of Quality Management (3)
MGT325 Human Behavior in Organizations (3)
MGT356 Business Law/Legal Environments for Administration II (3)
MGT430 Internship in Business (3)
MGT460 International Business (3)
MKT336 Sales Management (3)
MKT337 Fundamentals of Purchasing and Supply Management (3)
MKT340 Research and Negotiation (3)
MKT341 Retailing (3)
MKT342 Sport and Event Marketing (3)
MKT400 Advanced Purchasing and Supply Management (3)

TOTAL SEMESTER HOURS TO GRADUATE (121 Hours)

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