
Advertising
2006-08 MEDIA KIT
(pdf download)
APPLICATION FOR CREDIT
(pdf download)
THE HORNET TRIBUNE
With a circulation of 5,000 copies every Saturday during the academic year, this medium has served the Alabama State University community since 1923.
The paper also received the Best Weekly Newspaper Award in 2003 and 2004.
The Hornet Tribune reaches the students of Alabama State University in addition to the numerous faculty, staff, alumni and community members that live in the Montgomery and the surrounding areas.
The paper is divided into nine distinct sections: News, Local, State, National and International News, Opinion, Lifestyles, Arts and Entertainment, High Profile, Alumni Connection, Sports and Financial News.
Advertising in The Hornet Tribune, the university’s multiple award-winning student newspaper, is a highly cost-effective and convenient way to reach the Alabama State University community.
NEW EXPANDED ADVERTISING OPPORTUNITIES IN 2006-07
ENVISAGE MAGAZINE
a glossy high quality color monthly magazine published 10 times per year. Covers relevant local topics of interest to Alabama State University's student body as well as a variety of leisure articles at the local, regional and national level. Written by students for students. Very popular since 1969. Circulation of 2,000.
2006-07 ADVERTISING RATE INFORMATION
may be obtained by calling or e-mailing our Advertising Director,
Stanley Giles
(334) 229-4208 phone
(334) 229-4934 fax
CONTACT INFORMATION:
STUDENT MEDIA ADVERTISING
Media Advertising Division
Office of Student Media
Alabama State University
915 South Jackson Street
Montgomery, Alabama 36104
CAMPUS AND NATIONAL ACCOUNTS:
(334) 229-4208
Campus/National Advertising Representative
(Campus and National Accounts)
(334) 229-4208
Local Advertising Representative
(Nashville/Local Accounts)
(334) 229-4934
Advertising Director's Fax
(Nashville/Local Accounts)
Frequently Asked Questions
Q: Can you help design my ad?
Our award-winning design department can assist you with designing the most effective ad. Your account executive will help you develop advertising concepts and campaigns that will gain maximum exposure for your message. This is a free service we provide.
Q: What is an effective ad?
It will have a great headline, interesting sub-headlines, an excellent offer, a clear message, benefits that your customers want, an emotional appeal, and a strong request for your customers to take action and contact you.
Q: Do you accept credit cards?
Yes. We accept Visa and Master Card.
Q: How do I subscribe to The Hornet Tribune headlines e-mail update?
Each morning, receive the most current news from The Hornet Tribune at your work or home email address. Headlines are linked to thehornettribune.com for the full stories.
Q: How often is thehornettribune.com updated?
The content of each week's edition is generally available by 7 a.m. (CST) on Friday of publication. The Hornet Tribune is published Friday when classes are in session. The Hornet Tribune is not published during final exams, University holidays or fall, winter and spring breaks. However, breaking news and sports results are frequently added to the site as soon as articles are written and edited, so the site is often updated during vacation periods. A summer edition of The Hornet Tribune is published on Fridays during the months when summer school is in session.
Q. What does the hornettribune.com offer me that I can't find in the printed version of The Hornet Tribune?
We frequently publish content online which we don't or can't publish in our print edition. Articles and photographs which don't run in print due to limited space in the newspaper and articles from past issues are published online. Online articles contain links to other articles or Web sites with related or additional information -- making it as easy as pointing and clicking to get background and additional information on subjects of interest.
ADVERTISING TERMS AND CONDITIONS
Both the Publisher (Alabama State University Student Media) and the Advertiser mutually agree that Insertion Contracts shall be governed by the following conditions:
1. The parties expressly agree that Insertion Contracts shall be governed by and pursuant to Alabama law. Further, the parties expressly consent that any disputes between them shall be resolved by and before the county or state courts sitting in Montgomery, Montgomery County, Alabama. In the event that any action at law, or otherwise, is brought by either party to resolve any dispute or to enforce the provisions of Insertion Contracts, the prevailing party shall recover from the other party any and all costs incurred in the resolution process, including, but not limited to, attorney fees, court costs, and reasonably associated expenses.
2. It is agreed that all advertising orders are accepted subject to the terms, provisions, and rates of Alabama State University Student Media Advertising Rate Card, Insertion Contracts and/or Credit Application. Only publication of an advertisement denotes acceptance of an advertisement. Renewal and/or termination of an Insertion Contract must be made in writing.
3. The Advertiser agrees to pay for such advertising in accordance with Insertion Contracts. Unless pre-payment is required, the Advertiser shall make such payment to the office of the Publisher on or before 30 days from the invoice date. Delinquent accounts will be charged a carrying/service charge of 18 percent, per annum, compounded monthly until all sums are paid in full. The Advertiser will be responsible for all costs of collection, to include reasonable attorney’s fees and court costs incurred by the Publisher in the collection of advertising charges. The Publisher will apply a Bad Check Provision ($25.00) for checks returned for insufficient funds. The Publisher reserves the right to reject or refuse any advertisement in the event of a delinquent account and/or bad credit.
4. All new accounts will be required to apply for credit prior to ordering advertising and pre-pay for advertising until credit is established.
5. If an advertising agency or media-buying service is a party to, or has participated in the negotiation of an Insertion Contract, the Publisher and advertising agency agree that while said agency may be acting for its client, it, hereby binds both itself and its client to the terms and conditions of the Insertion Contract, including liability for payment to the Publisher.
6. All rates are net to Alabama State University Student Media.
7. The Publisher reserves the right to reject any advertisement. Advertisements that discriminate on the basis of race, creed, color, gender, national origin or sexual preference will not be accepted. Advertisements containing false or misleading statements will be rejected. Advertisements for products, services, or promotions that are illegal in the state of Alabama or that violate U.S. Postal Service regulations will be rejected. The acceptance of all advertising is subject to the final approval of the Advertising Manager. Late reservation space will be accepted at the discretion of the Advertising Manager.
8. Exact placement or page location may be requested, but is not guaranteed unless a premium price (i.e. back page) is paid.
9. The Publisher reserves the right to sell special promotion advertising packages that carry special rates.
10. The Advertiser hereby indemnifies and shall hold Alabama State University Student Media, The Hornet Tribune, ENVISAGE, thehornettribune.com harmless from all claims, demands and/or litigation directly or indirectly related to improper or unauthorized use of any photograph, drawing, likeness, name, logo, trademark, representations or any other material provided by the Advertiser to the Publisher and published in any advertising.
11. Advertisements resembling editorial material must be identified as “Paid Advertisement.” All political advertising must be paid in advance and must be identified as “Paid Political Advertisements.”
12. Proofs are available upon request. Advertisers should give a minimum of one week notice before ad copy deadline if a proof is needed. The Advertiser is responsible for contacting the Advertising Office in order to make corrections or changes. Any changes, additions, or deletions to ordered advertisements must be described in writing. The Publisher is not responsible for errors resulting from changes made verbally or over the phone.
13. Compensation for errors made by the Publisher, if any, will be at the discretion of The Publisher and be compensated for by the provision of additional advertising space only. No cash refunds will be made. The Publisher’s liability for any error appearing in an advertisement is limited to the cost of the space actually occupied. No allowance, however, will be granted for any error that does not materially affect the value of the advertisement or any error contained in an ad that was proofed by the Advertiser. To qualify for an adjustment, the error must be reported in writing within 15 days of the publication date, and credit for errors is limited to the first insertion.
14. The Publisher assumes no liability for failure to publish an advertisement or for the financial loss of business for failure to publish an advertisement.
15. Cancellation of advertisements must be made in writing and received prior to the advertising deadline.